MRS. DASH

Hear that? It's the sound of salt shakers everywhere quaking in their ceramic shoes. After years of flying under the radar, B&G Foods reintroduced Mrs. Dash with a fully integrated TV, digital and social campaign. The salt-free seasoning pioneer, Mrs. Dash has always had a relationship with health-conscious consumers. This campaign focused on a simple, single-minded brand truth: Mrs. Dash allows consumers to eat a vibrant variety of foods without making flavor sacrifices, while remaining 100% salt-free.