PIRATE’S BOOTY
A niche product with limited national distribution, Pirate’s Booty was recently acquired by B&G Foods and ready for its first big brand campaign. We repositioned Pirate's Booty as the better-for-you snack moms could feel good about that helped fuel creativity and a sense of discovery. In doing so, we gave our little Pirate a big reason for being in the cluttered snack food category.
SpongeBob Sponge Out of Water:
Successful movie tie-ins oftentimes translated into working with multiple partners in tandem including movie studios, animation and production companies and media holding companies.
Social
Who says pirates are anti-social? Since winning the digital and social business for Pirate’s Booty, fan engagement increased more than 15%. With a focus on recipes, meal pairings, Pirate themed animations and DIY craft projects, our FB audience alone has increased over 25%.
Finding Dory movie partnership:
Brand partnerships and tie-ins are an essential part of the Pirate’s Booty marketing strategy, connecting with kids and moms alike. Creative deliverables included a microsite for desktop and mobile, LTO package design, and standee/in-store displays in anticipation of the film launch.
