SWEET N’ LOW

With a smile and a (pink) wink, the #donthesitaste summer sampling tour challenged people to set aside their preconceived notions about Sweet 'N Low and give us another sip in the form of an ice-cold brewed sweet tea. In doing so, we reintroduced target consumers to the sweetly satisfying taste of Sweet 'N Low and changed the minds of millions of taste buds. With strong social media support, word of mouth advocacy, geo-targeted pre-roll, banners and local radio, we interacted with over 1.1 million consumers in 26 cities over a span of 16 weeks. To have this site open in a new browser window, click here: sweetnlow.com

The Sweet Season.
The traffic on the sweetnlow.com recipe hub ebbs and flows with the seasons. In order to get consumers excited about what's next on the calendar (and the tasty drinks that come with it), we created a four-season campaign touting our most downloaded cocktail and beverage recipes. Led by digital and supported with print and in-store, this campaign used super-sweet imagery and language to remind consumers of our drink recipe library for every season and celebration.